The Special Olympics World Winter Games are the second-largest winter sports event in the world. From March 10 to 17, 2029, approximately 2,500 athletes from over 100 countries will compete in Graubünden. They stand for equal access to sports and an inclusive society in accordance with the UN Convention on the Rights of Persons with Disabilities.
The partnership is based on a shared conviction: The Special Olympics World Winter Games Switzerland 2029 are far more than just an international sporting event. They foster connections, promote social cohesion, and generate momentum that extends far beyond the realm of sports.
Putting People and Stories at the Center Together
With Ringier Media Switzerland, Somedia, and Tamedia, Switzerland 2029 brings together strong media partners with national reach and deep local roots. This media alliance lays the foundation for long-term collaboration and makes it possible to follow the Games’ development over several years. For Switzerland 2029, the partnership means additional visibility and reach on the road to the World Winter Games. At the same time, the media partners gain access to a unique project with national and international appeal, as well as to the diverse stories and developments surrounding the Games. The media alliance is based on collaboration rather than exclusivity. Together, the partners are helping to raise awareness of the significance of Switzerland 2029 among the general public.
Media Alliance Boosts Visibility of Switzerland 2029
With the new media alliance, Switzerland 2029 has reached another important milestone in its preparations for the Special Olympics World Winter Games.
Max Buder, Chief Commercial Officer at Ringier Media Switzerland, emphasizes: “Special Olympics athletes achieve extraordinary feats, yet they are still too rarely featured in the main news. We want to change that in 2029—not with a special project, but with genuine editorial coverage across all Blick formats. For Ringier, this isn’t just a side project—it’s relevant journalism.”
Sofia de Anta, Head of Marketing at Somedia, says: “With Chur, Arosa, and Lenzerheide, the 2029 World Games will take place in a region where we, as a media company headquartered in Chur and with our media brand Südostschweiz, have been deeply rooted for decades. Thanks to our close ties to the people and our strong network in the region, we want to take the local community along on this special journey from the very beginning and tell the stories behind the Games.”
Edi Estermann, Head of Corporate Communications at Tamedia, adds: “The Special Olympics World Winter Games Switzerland 2029 will be far more than just an international sporting event. The World Games foster connections, break down prejudices, and showcase what people can achieve with passion, courage, and team spirit. As a media partner, we want to tell these stories and help spread enthusiasm for the Games throughout Switzerland.”
The media alliance underscores the growing national significance of Switzerland 2029 and sends another strong signal regarding the successful preparations for the World Winter Games.